DSI - DanceSport International Ltd. formerly known as Hearn & Spencer Ltd., was originally founded in 1982 by Geoffrey Hearn and Peggy Spencer MBE, who had taken over The Alex Moore Letter Service, which had been running since 1933.

The Letter Service was a monthly letter sent out to Dance Teachers all over the world, giving news and new dance variations. Geoffrey used his technical knowledge as a qualified Teacher/Examiner to develop the Letter Service to its current format. In 2004 this publication received another "facelift" and has been renamed "The Choreographer"

Malcolm Hearn joined the Company in 1982 and expanded its Mail order Sales Service from a handful of books and LP records to today’s comprehensive list of goods. 1987 saw the start of our Video business, with our first title “Ballroom Lines” and we still produce top quality videos with some of the world’s top competitive couples, such as the current World Professional Ballroom Champions, Christopher Hawkins & Hazel Newberry, the British National Champions, Paul Killick & Hanna Karttunen and past champions such as Marcus & Karen Hilton MBE, and Jukka Haapalainen & Sirpa Suutari, and many more.

Keith Hoyle joined the company in 1994 and his first job was to increase our market share of the shoe business, and we launched our first shoe catalogue. Then in 1996 we purchased the liquidated stock of "DanceTogs" - a well known shoe and accessories business, and with this came the Exhibition rights to sell these goods at the Open British Championships in May at Blackpool.

Soon after Geoffrey & Peggy sold their shares in the business to Malcolm and Keith Hoyle, who now own the company between them as 50/50 partners. Geoffrey still continues to write "The Choreographer" and produce the Videos for us on a freelance basis.

In 1997 we purchased a Jewellery company called “Golden Girl” and again their Exhibition rights at the Blackpool Festival. We now have probably the biggest stand at this Festival, selling everything the dancer needs.

It was at this time that we decided to change our business name from Hearn & Spencer Ltd. to DanceSport International Ltd., as this more accurately reflects the nature of our business.

In 2001 Gerald Schwanzer joined our company as Sales Director. His considerable knowledge and wealth of experience on the fashion side of our industry has inspired us to produce our new "Visions" range, offering exciting new fabrics, rhinestones, laces, and dancewear; thus we are in a position to present the complete package for all aspects of dance.

Development is an on-going part of our business, with new shoes being offered for both the Competitive and Social dancer; we are constantly bringing out new dress designs and are always on the look-out for new products to add to our catalogues. We also hope to develop and expand our dealer network all over the world to be able to offer dancers the ability to purchase from a local source.

The company is now growing from strength to strength, and in 2003 DSI was appointed as the official agent for Preciosa in our world of dance.

We are one of the few companies able to offer Ballroom & Latin dancers throughout the world a total service by Mail Order. We are also pleased to welcome many visitors to our Showroom
in Croydon, where customers may browse at their leisure, listen to CD’s, view videos and select shoes etc. from the stocks always available. Please see "Visit our Showroom" for opening times.

We hope you find this site of interest and of use. If you have any comments good or Bad we would love to hear from you, or if you are in our area in England, please come and visit us.

We look forward to being of service to you.